The Value of Good Tire Service

There's not a lot of good tire installers out there. My TIA training taught me to invest in the service of tires, no matter where your customers buy them and charge lots of money. Do you have the Bartec 400? Or flange plate adapters? Do you clean wheel hubs and flanges? Do you clean your cutomers wheels? Have steel wheel weights? This is the future of tire service and the first step is training.

In my world, Tire Rack has become the benchmark for tire prices and you can't blame the customer for looking on-line for prices before they called you. Wouldn't you? It's the way it is, all day we wheel and deal on tires so we can get the $20 installation and $85 alignment. They're in and out and you don't own their vehicle like you do on repairs, I could do it all day long.

So if you can install tires properly, with 100% customer satisfaction, you'll more than make up for the loss in tire margin by getting the business you'd lose to your competition by trying to hold phoney tire margins.