"How likely is it that you would recommend me to a friend?" The most important question you could ask your customer today.
In today’s economy, referrals and word of mouth are the biggest source of new customers. The person that evangelizes your business is the key to its long term success and when your customers support your pricing, and then recommend you to a friend; it doesn’t get much better than that.
Making tires is not my business but creating the romance, and getting them to fall in love with their 2001 Yukon Xl, that's got bad cats, is. And it all starts with a referral. In today’s tire and auto service world, sales other than those that create customer satisfaction, and value, are short term at best.
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