Monday, March 30, 2009
Small tips for big profits #1
Here's a tip to help you both smile. Wash their wheels. Don't go crazy, but a hose, a soft brush and some Eagle A-Z wheel cleaner is all it needs to hand back the keys with a smile. People look at wheels, not tire tread, and cleaning their wheels demonstates you care.
Monday, March 23, 2009
Thursday, March 19, 2009
I Hate Wheel Bearings!
Like the 1999 Jetta BIO-TDI we had in today with a growling noise in the left front. Great customers, 3 kids and 2 Great Danes and we just put tires on it and they're back for more. I've been driving cars with bad bearings for 10 years now and we should have sold both to begin with because that biodiesel makes a noise and it's hard to hear anything. So we got it wrong and the customer got 2 for 1. They were happy and we did finally figure out how to use the Hub Tamer!
Average Tire Prices
Our average tire price in 2008 was $107.05. This year it's $126.24. Our service price has remained the same. The value of a tire is in the hands of the dealer who sells and installs it, not the manufacturer or technology behind it. How do you provide value to your customers?
Warranties
A 2 year old Yokohama has cracking between the treads. We called the manufacturer on the customer's behalf and got an authorization number. We waited 5 months for a credit!. No allowance for service and a handling fee. How fast do you get your credits?
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